In the fast-paced world of cryptocurrency, traders are no longer relying solely on traditional market indicators like charts and volume. Instead, they are turning to social sentiment to get ahead. With meme coins and speculative assets moving based on viral trends rather than fundamentals, social engagement data has become a crucial tool for predicting market movements.

Joe Vezzani, CEO of LunarCrush, emphasized this shift during a recent TheStreet Roundtable discussion with host Rob Nelson and BitLab Academy CEO Kelly Kellam. “Social now… it has to be a piece of the puzzle for you when making a good decision,” Vezzani explained. He pointed out that without an active community, no cryptocurrency can sustain its momentum. LunarCrush is at the forefront of this shift, analyzing real-time social engagement, sentiment, and volume across crypto communities to provide traders with alternative signals beyond price charts.

LunarCrush has introduced a metric called “Altrank,” which measures social buzz and engagement alongside market performance. According to Vezzani, several tokens, including BitTensor, Aave, Litecoin, and Near Protocol, have seen significant price gains over the past week due to strong community activity. This data-driven approach enables traders to identify early trends before they appear in price action.

Kelly Kellam, who combines traditional technical analysis with social data, supported this perspective, stating that high social engagement often signals liquidity and upcoming price movements. “Sometimes I get put on something to look for a trading setup because there’s a huge amount of social engagement in this sector of the market that I wasn’t even fully paying attention to based on technical analysis,” he noted.

Kellam compared social sentiment analysis to on-chain analytics, which track liquidity flows in the market. He suggested that traders who monitor social activity can gain an edge by spotting trends before they materialize in price action. For those just getting started, he offered a practical tip: “Even if you don’t have $30 a month, go over to LunarCrush’s X page, put on notifications. They put out content all the time.”

With no earnings reports or traditional financial statements to rely on, crypto traders are increasingly gravitating toward the loudest conversations in the space. Where the hype builds, liquidity and price action tend to follow, making social data an essential tool for navigating the volatile crypto market.