Melania Trump’s entry into the cryptocurrency space with her official meme coin, MELANIA, has created a whirlwind of activity in the crypto market. Launched on January 19, 2025, on the Solana blockchain, the token saw an unprecedented 21,000% price surge in just 24 hours, catapulting its market capitalization to $11.4 billion. This rapid rise not only overshadowed other meme coins but also impacted the network performance of Solana, with users experiencing delays and congestion while trying to trade.

The launch of MELANIA came just days after Donald Trump’s meme coin (TRUMP) was introduced, leading to a temporary market battle between the two tokens. As MELANIA soared, TRUMP’s value plummeted by 40%, reflecting the volatile nature of meme coins driven by celebrity influence. However, the market eventually stabilized, with both tokens contributing to Solana reaching its all-time high.

Unlike traditional cryptocurrencies that offer utility, meme coins are primarily community-driven and speculative assets. MELANIA is no exception. The token's official website emphasizes that it is a non-political digital collectible and not affiliated with any government entity. Despite this, its connection to the First Lady has given it mainstream credibility, attracting both retail investors and institutional interest.

MELANIA’s tokenomics play a crucial role in its market perception. The total supply is capped at one billion tokens, with a structured distribution: 35% allocated for the development team, 20% for the community, 20% for treasury reserves, 15% for public distribution, and 10% for liquidity. While these allocations seem transparent, concerns arose when blockchain analysts discovered that nearly 89% of the supply was initially held in a single wallet before being redistributed to align with the official distribution claims.

Despite its meteoric rise, MELANIA’s price has been highly volatile. The token reached an all-time high of $13.64 before slipping to around $4 after Donald Trump’s inauguration ceremony. As of now, it trades near the $2 mark, indicating both its potential for high returns and significant risks. Analysts suggest that the token’s future largely depends on Melania Trump’s continued public influence, the performance of TRUMP, and the broader meme coin trend.

For investors interested in purchasing MELANIA, major platforms like Crypto.com have made the process seamless. The coin is available for trade using over 20 fiat currencies, and users can also spend it via the Crypto.com Card. The onboarding process is straightforward, requiring just a few steps to sign up and fund an account before trading.

While MELANIA has shown remarkable short-term success, its long-term trajectory remains uncertain. Meme coins are highly speculative, and their value is often tied to social media trends and influential figures. Given Melania Trump’s prominence, her token could retain traction, but market shifts and new emerging tokens may challenge its dominance. Investors should approach MELANIA with caution, understanding the inherent risks and speculative nature of meme coins.